Career Development Training from ASM

ASM is hosting two of our industry leading training courses in New York this April; Negotiating Airline Incentives (10-11) and Marketing to Airlines for Air Service Development (12-13).

This is a fantastic chance to learn from our team of experienced former airline industry professionals, who will take you through a comprehensive training programme, sharing their industry insight and career experience.

Negotiating Airline Incentives

• A review of US based air service development incentive guidelines and techniques
• Insight to innovative strategies for domestic and international air service development.
  
• FAA derived legal guidance
  
• Examples of local and state sponsored support
  
• Case studies and sharing experiences

What you will learn

Who should attend?

Marketing to Airlines

• What drives airlines customer decisions?
• How airlines are influenced by airport marketing
• The essence of an airport brand
• Differentiation of your market and service offer
• Understanding of digital and social media platforms
• How to create cutting edge campaigns to stand out

New York, April 2018

Negotiating Airlines Incentives

• Airports
  
• Tourism Organizations
  
• Civil Aviation Authorities
  
• Government Agencies & Departments
  
• Legal Representatives

Marketing to Airlines

• Aviation Marketing Managers
  
• Aviation Marketing Executives
  
• Air Service Development Managers
  
• Destination Marketing Managers
  
• Destination Marketing Executives

Negotiating Airlines Incentives

• Sharing of experiences (Airport Case Studies)
• Support mechanisms (Airport funded, DOT, City/County, State, Stakeholders)
  
• Traffic revenue guarantees
  
• How to structure deals that meet the existing legal framework in the US
  
• Negotiating with domestic air carriers (network and LCCs)
  
• Negotiating with FSCs

Course content

Marketing to Airlines

• Understanding your aviation markets
  
• Segmenting customers and selecting targets
  
• Understanding competition
  
• Determining your values, positioning and brand
  
• Working with air service development data
  
• Developing the “perfect presentation”
  
• Optimizing aviation’s diverse and global media
  
• Latest applications of digital, social media and customer data management for air service development